What If IBM's Rommetty and Apple's Cook Were to Swing for the Fences?

IBM's z13 mainframe launch last week brought back a lot of memories, because I was at IBM when the era of the mainframe collapsed. I also happened to be covering Apple when the era of the Mac collapsed, and I have watched both companies recover -- largely by rediscovering what made them great in the first place. Strangely, even though these firms focus on vastly different customer bases, their core differentiating fundamentals of product control and customer experience are very similar and well differentiated from their competitors.



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